Watch the full Blue Square Video, "Overcoming the Interlude: Turning Intention into Action for Financial Advisors Ep. 179", where Duncan outlines a powerful three-step approach financial advisors can use to prime the pump, resonate with clients, and validate the improvements to their client experience. Link is here: youtu.be/QrzUus_W7xY
Join Duncan MacPherson, co-author of The Advisor Playbook and The Blue Square Method, for this past-paced webinar as he explores the essentials of shaping a powerful branding strategy. Duncan will focus on viewing your brand from your clients' perspective and leveraging that insight to create a compelling and authentic brand.
Duncan will share some of Pareto's most effective branding strategies, designed to help you differentiate yourself in a crowded market and build a memorable, client-centric brand.
Additionally, Duncan will discuss the importance of client testimonials and how to incorporate them into your branding strategy. Learn how to gather impactful testimonials, present them effectively, and use them to build trust and credibility with prospective clients.
Don't miss this opportunity to gain actionable tips and learn how to shape a branding strategy that not only stands out but truly reflects the value you provide to your clients.
Date: Tuesday, June 25th, 2024
Time: 12pm to 1pm ET
Host: Duncan MacPherson
Register: www.paretosystems.com/webinars
Explore a powerful three-step approach financial advisors can use to prime the pump, resonate with clients, and validate the improvements to their client experience. This method not only improves quantitative outcomes but also enhances qualitative aspects, giving advisors a renewed sense of purpose, relevance, and energy.
If you like this video, check out Duncan's YouTube Channel "Duncan MacPherson", and Subscribe for videos like this and much more. His channel is dedicated to helping you improve client relationships, create a steady stream of quality referrals, and optimize your business strategies. Don't miss out on valuable insights to take your practice to the next level! We add more videos on YouTube then LinkedIn! YouTube Link: www.youtube.com/@Dmac8020
Firms that are winning and recruiting advisors right now, what are they doing differently?
How are they managing to attract top talent?
I talk about this in the latest episode of the Always On podcast with Louis Diamond, President of Diamond Consultants.
The episode is packed with insights on boosting efficiency, profitability, and overall business value.
Listen now by clicking a link below:
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
We are incredibly grateful to David Hays, President and Lead Consultant of Comprehensive Financial Consultants, who shared his transformative experience with Pareto Systems and his coach, Scott Hamilton. As a dedicated student of our methodologies, David's commitment to achieving his goals is truly inspiring.
In his testimonial, David explains how Pareto's coaching helped him set clear, actionable goals and maintain accountability. "Scott helped us visualize where we wanted to be in 10 years, breaking it down into manageable steps. With his guidance, we went from billing on 280 million of assets to 477 million. The accountability and regular check-ins kept me on track, and I didn't want to disappoint Scott. This approach has paved the way for our continued growth."
Curious about how coaching can benefit your practice? Download our free whitepaper, "A Guide to Financial Advisor Coaching" to learn how to choose the right coach and transform your business: paretosys.co/guide-to-fa-coaching
Also, Click Here to see David's FULL testimonial on YouTube.
Do you have growth, but want more time to spend with family and friends? Do you feel your clients deserve a better, more consistent experience? If so, you're not alone.
Advisors seeking an edge have increasingly turned to coaching as a strategy - but is it the right choice for you?
The Financial Advisor Coaching Guide explores that question. It covers core benefits, potential drawbacks, and how to identify the right coach, so that you can make an informed decision.
Download the "Guide to Financial Advisor Coaching" here: paretosys.co/guide-to-fa-coaching
Advisors ask us all the time what other advisors say about working with Pareto Systems.
We are incredibly grateful to Walt West, CEO of West Advisory Group, for his heartfelt testimonial about his experience with Pareto Systems and his coach, Elaine Christakos. As a serious student of our methodologies, Walt's dedication to improving his practice is truly inspiring.
In his testimonial, Walt explains how Pareto's coaching helped transform his business by creating efficient and dynamic processes, "One of our biggest successes has been the fit process. It saves us time and ensures we only take on clients who are a great match for our firm, allowing us to provide top-notch service to those who deserve it."
If you're curious about how coaching can benefit your practice, download our free whitepaper, "A Guide to Financial Advisor Coaching" here: paretosys.co/guide-to-fa-coaching
Also, if you want to see Walt's FULL testimonial on YouTube click here: youtu.be/OIRp3Z9MnuU
Financial Advisor Transition: Shielding Clients from Old Firm Tactics
Thinking of moving firms but worried about your clients? In this video, Duncan and Louis equip you with strategies to protect your clients during the transition. Discover how to:
This video is essential for financial advisors considering a transition who want to prioritize client protection.
Stream the entire podcast featuring Louis Diamond, President of Diamond Consultants - Financial Advisor Recruiters and Consultants, by clicking one of the links below
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
Are you spinning your wheels trying to grow your business? Do you have growth, but want more time to spend with family and friends? Do you feel your clients deserve a better, more consistent experience? If so, you're not alone.
Advisors seeking an edge have increasingly turned to coaching as a strategy - but is it the right choice for you?
This Financial Advisor Coaching Guide explores that question. It covers core benefits, potential drawbacks, and how to identify the right coach, so that you can make an informed decision.
Here are some questions we will answer:
The first step toward improvement is knowing the limitations of your personal knowledge and, importantly, measuring your motivation to improve. This applies universally, whether you seek to optimize your physical fitness, improve sleep patterns, or refine your golf game.
Coaching is working with a third party - a second set of eyes - who can take an objective look at your business and provide you with clarity. They can make recommendations on gaps in growth and client acquisition, refining systems and process, creating a better more consistent client experience, marketing and prospecting, and implementing business best practices.
Duncan MacPherson a thought-leader and coach in the financial services industry, says "coaching is for guidance, accountability and implementation; both for what you know, and for what you don't."
In any competitive sport, the difference between success and failure can be razor-thin. Financial advisors are no different. They constantly strive to outperform opponents and deliver exceptional value to their clients. This is where coaching comes in. It can be the difference that helps advisors achieve the "winning edge," that small yet crucial advantage that leads to outsized results.
In professional sports, the best athletes rely on coaches to stay at the top of their game. Take Michael Jordan. Despite his unmatched skills and dominance, Jordan never stopped working with shooting coaches like Johnny Bach. These coaches helped him refine his technique, identify areas for improvement, and ultimately maintain his legendary accuracy.
Financial advisor coaching works in a similar way. While advisors may possess strong core skills and experience, a coach can provide invaluable support in areas like:
Just like Michael Jordan with his shooting coach, advisors can leverage coaching to achieve the winning edge.
In 2019, the International Coaching Federation (ICF) completed a study, and found that coaching yields an average return on investment of seven times the program cost. That is an astounding ROI! It should be appealing to you as a financial advisor, someone who fully understands the value of that metric.
Advisors are busy. It can be easy to lose sight of the big picture. A good coach can help you achieve the clarity you crave. While a coach won't magically solve all your problems, they can help you by:
The answer is a qualified "yes." Financial advisors can always benefit from a coach's expertise, but this doesn't mean all financial advisors are coachable.
Here's a breakdown of who might benefit the most. What category of financial advisor do you fall within?
The early stages of an advisor's career are full of potential, but also come with unique challenges. For many advisors that have been in the business for 15-20 years, and have never done coaching, they look back and wish they had from the start. New advisors need to build a strong foundation, develop baseline skills, and focus heavily on prospecting and client acquisition. Confidence building is critical to launching a successful career.
The advantage new advisors have is they're typically more receptive to guidance, compared to established financial advisors who may have ingrained habits that are harder to "un-learn."
Many advisors reach a point where growth stagnates and they find themselves stuck or burnt out, unable to grow and/or have become inefficient at scale. A coach can identify the root cause behind the plateau. Often, the solution is simply adjusting a few things: Redefining goals, restarting motivation, refining the client experience, improving systems and process, and communicating in a more compelling way to clients.
The key is to remember that coaching is not about making dramatic wholesale changes to your business. It's about minor adjustments and improvements to what you are currently doing.
Seasoned advisors that are ambitious and constantly seeking improvement will likely seek the guidance from a coach. They view a coach as a means to their end. A partner that understands them and the vison they have for their business. They have a mission to become the best and provide more value than anyone else. They are actively seeking better ways to implement scalable growth models and streamline operations to achieve those outcomes.
Financial advisors seeking to sell their business and implement a succession plan face unique challenges. How do you ensure that your clients are taken care of after you're gone, and how do you ensure your legacy remains intact?
A coach can help you increase the enterprise value of your business, ensuring that you fully monetize your life's work. A good coach will ensure a smooth transition for you, your clients and your successor. Seek out a coach that has experience and expertise in this area.
When you're considering hiring a coach, it's an investment. Treat it as such. What is the cost? What is the benefit? How will this improve my business? How will this improve my client relationships? How will this improve my life?
Even a simple monthly coaching fee can mean hundreds of hours of time saved per year through efficiencies. Further, imagine attracting just a few new high-value clients. The additional revenue can easily outweigh the ongoing cost of coaching.
The decision to hire a coach depends on your situation. For a new advisor, the cost might be a hurdle, so seek out an option for online or on-demand coaching, which is typically more cost-effective. For established advisors, the risk-reward is more attractive. The more clients and revenue you have, the easier it is to justify the investment and unlock significant growth through coaching.
What are some common fee structures for coaching?
Choosing the right business coach can significantly impact your success as a financial advisor. Here are some questions that you should consider asking:
Experience and Expertise:
Coaching Philosophy and Approach:
Coaching Alignment and Fit:
Additional Considerations for Coaching:
There are many varieties of financial advisor coaches, not all of them great. Here are some things to beware of:
A little self-reflection is a good idea. After reading this guide, do you feel a coach could potentially help you?
If the answer is "yes", the next question is: Are you coachable? Are you someone that can take constructive criticism or advice from a coach, or will it be a constant battle of egos trying to "win" in the end?
If the answer is "yes" again, then take the next step, explore your options and speak to a few coaching firms.
Do you want to learn how to implement financial advisor marketing strategies, build a better business, or have a better work-life balance? Speak with a Pareto Systems expert to learn more about our Financial Advisor Coaching Programs.
Or learn more about our business coaching for financial advisors at paretosystems.com/coaching
Thinking about leaving your current firm? Learn how to navigate the transition with effective client communication. Duncan and Louis explore key messaging strategies for financial advisors, including:
This video is valuable for financial advisors considering a transition and seeking to maintain strong client relationships. Stream the entire podcast featuring Louis Diamond, President of Diamond Consultants, by clicking one of the links below:
Apple: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
