You probably have a handful of advocates now who are simply predisposed to the role – it’s their nature to be a rainmaker. You can nurture that predisposition for a larger group. It’s engineered.

It’s by design. You can master the art of activating advocacy. Teach clients how to create awareness for your professional contrast, so they know what to say.

This is an excerpt of the upcoming book The Blue Square Method by Duncan MacPherson and Chris Jeppesen. Download Chapter 1 for free now at: TheBlueSquareMethod.com