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Be a Specialist, not a Generalist
2018-10-31 • 20 second read

Make sure prospective clients know you're a specialist, not a generalist. Whatever your target market is, do case studies, success stories, warnings and examples around that target market to help activate contrast - so that prospective clients understand you are superior to their current provider and give them a reason to reach out and talk to you.

Learn how to be re-position yourself as a specialist and attract top clients with our Total Client Engagement Process: www.paretosystems.com/total-client-engagement

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