The Art and Science
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Includes Q&A - with Duncan and Ted
Thursday, August 25th at 12 pm ET
In this fast-paced conversation, Duncan MacPherson speaks with, Serial Entrepreneur, Ted Jenkin about getting way out in front of your liquidly event and all of the various factors that go into it.
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Be a Specialist, not a Generalist
2022-01-12 • 20 second read

Make sure prospective clients know you’re a specialist, not a generalist. Whatever your target market is, do case studies, success stories, warnings and examples around that target market to help activate contrast - so that prospective clients understand you are superior to their current provider and give them a reason to reach out and talk to you.

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