With messaging, the key is brevity, specificity, and proprietary.

This involves:

• Choosing your target audience,
• Personalizing your marketing to resonate with them,
• Walking them through a proprietary process, and
• Sharing their experience using effective testimonials!

Learn more about elevating your brand in the "Always On" podcast, as Duncan speaks with Seth J. Diener, owner of Diener Money Management, and Alex Lerch, director of Oak & Stone Advisor Marketing.

They discuss how advisors can better focus their marketing efforts on their ideal audience " and then harness the power of AI during the implementation phase.

Tune in now, or download for: paretosys.co/AODM_ep55