Social proof is a powerful force, and, as you probably know by now, there are some parameters in place around using client testimonials and success stories, focusing more on what your value does and less than what it is. In this episode of Blue Square, Duncan speaks with a long-time client and friend of Pareto Systems, Ari Baum, and sees things through the lens of our client.

Click here to watch on YouTube

For more on this, and other actionable best practices, download Chapter 1 from my book "The Blue Square Method" today at thebluesquaremethod.com