Professional scarcity

Professional scarcity isn't about turning clients away; it's about creating a clear value that resonates deeply with the right people. Instead of trying to be everything to everyone, define who you serve best"and watch how this scarcity adds value to those who truly need your expertise. 

When you focus on fewer, more aligned clients, your impact multiplies, and your business thrives. 

 Want to dive deeper into these insights? Check out my latest "Always On" podcast episode "Elevate Your Practice - The Power of a Partial Book Sale" featuring serial entrepreneur Ted Jenkin, CEO of Oxygen Financial and President of Exit Stage Left Advisors: paretosys.co/ao_bb