Taking an Intentional Approach to Niche Marketing

In this clip, Rob Brown and Duncan discuss the importance of taking an intentional approach to niche marketing. Rob shares how one of his clients discovered a niche he was truly passionate about"Women Facing New Beginnings"by digging deep into common themes among his clients. They talk about the process of finding a niche by looking at credibility, commonality, and affinity. It's not about forcing a niche or making it up, but rather uncovering where you already have momentum and where you feel a genuine connection to the group you serve. This is how to build a niche with purpose and impact.

Stream episode 65 of the "Always On with Duncan MacPherson Podcast' at one of the following links:

Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb