Aligning interests and removing resistance fosters better, long-term relationships by creating a foundation of mutual trust and shared goals. 

When both parties' interests are aligned, it reduces friction and promotes a collaborative environment. This principle ensures that each interaction is more meaningful and productive, leading to deeper connections and sustained engagement.

By focusing on shared goals and removing obstacles, we create a positive feedback loop that enhances trust and satisfaction. 

This approach not only strengthens existing relationships but also transforms clients into advocates who appreciate and endorse the value you bring. It's about creating a win-win scenario where everyone benefits, leading to lasting and fruitful partnerships. 

Want to learn more about mastering this approach? Download the first chapter of my book, The Blue Square Method, for free at thebluesquaremethod.com. Discover how to elevate your advisory practice and create lasting client relationships.