From Advisor to CEO
Includes Q&A - with Duncan
Tuesday, December 13th at 12 pm ET
There is a shift happening right now, where advisors are dusting off old habits and mindsets, and achieving new levels of growth. Join Duncan MacPherson, in this actionable webinar, as he discusses his experiences with advisors transitioning from their traditional role to CEO.
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Mastering the Art of Activating Advocacy
2022-07-21 • 20 second read

You probably have a handful of advocates now who are simply predisposed to the role – it’s their nature to be a rainmaker. You can nurture that predisposition for a larger group. It’s engineered.

It’s by design. You can master the art of activating advocacy. Teach clients how to create awareness for your professional contrast, so they know what to say.

This is an excerpt of the upcoming book The Blue Square Method by Duncan MacPherson and Chris Jeppesen. Download Chapter 1 for free now at:

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