From Advisor to CEO
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Tuesday, December 13th at 12 pm ET
There is a shift happening right now, where advisors are dusting off old habits and mindsets, and achieving new levels of growth. Join Duncan MacPherson, in this actionable webinar, as he discusses his experiences with advisors transitioning from their traditional role to CEO.
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Branding is a Lasting Impression
2022-11-16 • 20 second read

Branding is not just a first impression, though. It’s a lasting impression. Professional contrast is not a one-off event. It is something that must occur on an ongoing basis for as long as the relationship exists. In the spirit of advocacy, branding impacts how you are perceived and how you are described. In part, it’s fueled by how you articulate, communicate and demonstrate your value to stand out from the pack. It’s a sequential flow of value, communicated so that somebody can understand and appreciate everything your value does in an ascending way, and then it’s your consistent execution that backs it all up after the person opts in.

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