Unlocking Your Potential:
A Journey Through Pareto Systems' Coaching Process
Includes Q&A
Tuesday, Dec 19th at 12 pm ET
Are you ready to embark on a transformative journey towards achieving your personal and professional aspirations? Join us for an exclusive webinar, hosted by Duncan MacPherson, CEO of Pareto Systems and co-author of The Blue Square Method.
Coaching Professionals for over 25 years1.866.593.8020
Pareto Academy Login
Blog Posting Image
The Art and Science of Branding
2022-11-23 • 20 second read

You might be wondering why branding appears as such an early chapter in this book. It’s because branding is one of the easiest adjustments to make that gets dramatic results. Consider again the art and science of being a fee-for-service professional. The science being your technical ability and core competency - the art being how you achieve professional contrast. The art, not the science, is often what separates the best from the rest. In client acquisition, once a prospective client becomes aware of your existence, you are trying to hold their attention and have them tune in to your signal. You want them to say to themselves, “I like that. This is what I want.” A professional branding strategy is a constant work in progress, not a one-and-done. You establish your brand and you keep tinkering and reinforcing it to ensure that you don’t fall into inertia confidence.

Pareto Systems
Thank you for submitting the online form. A Pareto Systems representative will contact you within 24 hours or the next business day.