The Review Meeting is Obsolete
The idea of getting together with a client to rehash something that has already happened is just one reason why some of your clients might brush it off and tell you, “Hey it’s all cool. I’m busy, I trust you. Whatever you think.” You might convince yourself that it’s great that your client feels that way. It’s not great. It’s great that they trust you, but not great that they don’t see the merit in getting together. That’s where loyalty fatigue and drifting are born. The noise-cancelling headphones are now officially off and competitor messages are going to be heard…
