Have you defined your ideal client? If you haven’t, or even if you have, ask yourself these questions: Are you telling the world you’re not all things to all people? Are you positioned as all things to some people? Do you narrow-cast rather than broadcast? Do you activate professional scarcity and encourage people to belong to your small, desirable community?

The first step in building a real value proposition is to define what an ideal client is. Your ideal client is a triple-A client when their assets align with your expertise; attitudinally, the relationship is compatible for the long-term; and they’re not just clients, they’re active advocates for your value and for the people they care about.

I trust you have a triple A ideal client profile and that you stick to it, but let’s make that profile client-facing. In other words, if I were to ask you “what do you do?” I’d like you to say something like... Click here to read full article on LinkedIn