The Art and Science
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Thursday, August 25th at 12 pm ET
In this fast-paced conversation, Duncan MacPherson speaks with, Serial Entrepreneur, Ted Jenkin about getting way out in front of your liquidly event and all of the various factors that go into it.
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You Can't Count Everything That Counts
2022-08-02 • 2 minute read

We’ve come to truly appreciate the spirit of McNamara’s Fallacy, though we may challenge the notion that if you can’t measure something, you can’t manage it, in some cases. In business, we can’t live solely by the metrics, especially as a fee-for-service professional. No matter how thinly you slice it, there are always two sides – in this case we mean the measurable and the meaningful…

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