The commoditization of the industry is intense and can undermine your relationships with clients.

In this episode of 5 Minute Fix, Duncan explains how having clients buy into your proprietary process - rather than buy on price, product or performance - helps insulate that client from competitors, and future-paces the relationship while converting them systematically from a client to an advocate. Want to learn more on how to competitor-proof your best clients? Join me at my next Mastermind session in Palm Springs, CA: www.paretosystems.com/mastermind-total-client-engagement