Social proof is a powerful force, and, as you probably know by now, there are some parameters in place around using client testimonials and success stories, focusing more on what your value does and less than what it is. In this episode of Blue Square, Duncan talks to long-time clients of Pareto Systems, Max and Lucas Winthrop, and sees things through the lens of our client.

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For more on this, and other actionable best practices, download Chapter 1 from my book "The Blue Square Method" today at thebluesquaremethod.com