In an increasingly abstract industry – how much of what you do can be held in your clients’ hands? In this episode of the 5 Minute Fix, Duncan explains how to take your value from vapor to paper and in every aspect of the client experience ensure that you present clients things they can hold to anchor their relationship and to amplify your value – to de-commoditize the services you provide and make your value real and appreciated.

Learn how to articulate your value and turn your processes from vapor to paper to achieve consistent quality client acquisition with the Blue Square process: www.paretosystems.com/blue-square