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Begin with the end in mind
2018-05-25 • 20 second read

Stephen Covey, the legendary author of the book The 7 Habits of Highly Effective People, advised that you should always begin with the end in mind … I suggest that you apply a mindset of building a business with the intention of selling it for maximum value at some point in the future.

Even if the thought of selling your business hasn’t crept into your mind, or is a distant vision for many years down the road, it’s a good idea to apply the philosophy of maximizing the equity value in your business on an ongoing basis.

Excerpt from The Advisor Playbook

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