"Impact means anything you send to a client has to stop them in their tracks… People sort their mail over a garbage can, so you want to make sure it literally stops them when they go to this mailbox…"

This is an excerpt from episode 45 of the ’Always On with Duncan MacPherson’s podcast with Cathi Durrell of Lavish Cards.

Stream the entire episode, and find links to previous episodes, by clicking here: paretosys.co/AODM_ep45