The Not-So-Hidden Agenda
2022-02-01 • 2 minute read
Let’s create a scenario. You’ve been introduced to a prospective client. You have reached out and had an initial phone call. After the call you sent your introductory kit by two-day courier and now you’re about to meet the prospective client for an initial appointment.
Many of the most successful professional advisors I know have increased their persuasive impact by radically altering their sales process with prospective clients. These advisors (many of whom used to be salespeople) have evolved into professional consultants; they now strive to attract new clients rather than chase them. Instead of using the old school sales process to close business...
