How Video can Impact Your 2023 Growth Strategy
Includes Q&A - with Duncan, Laura, and Sharon
Tuesday, February 21st at 12 pm ET
Top advisors today are using video as a key component in their growth strategy. Digital media has become one of the most important ways to communicate with clients and prospective clients.
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The Anatomy of Trust
2022-10-25 • 2 minute read

Ultimately, what a comprehensive branding strategy does is create trust with a prospective client and then maintain it over the long haul once they become a client. Sharpie has accomplished that very well. For a prospective client, your branding strategy activates their critical thinking and ignites their emotions. They see that you could address an unmet need that has developed - or it creates contrast relative to an existing service provider they have grown tired of, and any others they are meeting with to kick their tires…

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