One of the easiest and most powerful branding strategies you can deploy to exceed the expectations of your high net-worth clients - and make yourself indispensable to them in the process - is to adopt a train-the-trainer mindset. Help them to encourage their children to develop a solid financial philosophy and approach.

Many first-generation financially independent people make the lives of their children incredibly easy. These self-made, affluent people worked hard and sacrificed to achieve their goals, but they often don’t hand down the same work ethic or delayed gratification mindset to the next generation. As a result, many of these kids develop a sense of entitlement and have difficulty overcoming adversity on their own later in life.

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