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Shaping Your Branding Strategy - NEW PODCAST Ep 53
2024-02-09 • 20 second read

Always On With Duncan MacPherson - Shaping Your Branding Strategy: How to Run a Client Advisory Council with Mike "Cy" Cajthaml Jr. (Ep. 53)

In your mind, you have a certain brand image and value proposition for your business. Do your clients see it the same way?

Are your clients well-equipped to tell your story for you and be your biggest advocates?

Join Duncan MacPherson and Mike "Cy" Cajthaml Jr., a Business Consultant at Pareto Systems, as they delve into the power of client advisory councils in uncovering unmet needs, elevating the client experience, and achieving professional contrast. You will learn a turnkey approach to simplify the process and make client advisory councils a routine best practice.

They discuss:

  • The complete process and logistics from ramp-up to execution to follow-through (with an example)
  • How to conduct effective, agenda-driven discussions that lead to actionable insights
  • How to position the idea of advisory councils to your clients for the first time
  • Why client feedback can result in improved referability
  • The added benefit of finding a renewed sense of purpose for advisors
  • And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep53

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

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