"There is a substantial amount of noise in the world, so I put a big emphasis on the concept of the signal to noise ratio. You want people to tune out the noise and tune into your signal."

In this out take from Episode 3 of the Always On Podcast with Duncan MacPherson, Duncan speaks with Matt Halloran of Proud Mouth and they discuss how content marketing and podcasting can be an incredibly powerful tool for financial services professionals. It has the ability to drown out the noise and make people focus on what you’re saying.

ProudMouth helps turn main street experts like you into trusted mainstream authorities. They will help you amplify your influence over a growing audience of magnetically attracted fans. To learn more about podcasting with ProudMouth, visit: www.proudmouth.com