Crafting Client Testimonial Videos that Resonate
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The Art & Science of Effective Client Testimonial Videos
Don't let the SEC's new rule on client testimonials pass you by! It's time to seize the opportunity to boost your marketing strategy with compelling video testimonials.
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Referrals vs Introductions
2023-03-15 • 20 second read

Asking for referrals can be perceived negatively by clients, and can reflect poorly on you and your team. The goal is to leverage your client’s desire to be helpful to others, and position the concept of a referral as a value added service that you provide to the friends and family members of your clients. Encourage your clients to introduce you when the right situation arises, and ensure they clearly understand the process on how to proceed with an introduction.

Do you have a process in place for client introductions? No, what other Opportunity Gaps do you have? Find out, take our free PMI Assessment today by clicking here:

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