Every Business is Built to Be Sold: Proven Strategies to Maximize Your Endgame
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Join Duncan MacPherson, along with special guest Ted Jenkin, CEO of oXYGen Financial and President of Exit Stage Left Advisors, for a powerful session on how to maximize the value of your business and plan for a successful exit.
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A Second First Impression
2023-01-10 • 2 minute read

The energy shifts from the first to the second meeting. Leading up to your first meeting, the prospective client might have felt some apprehension – but that was squelched quickly – and then moved to a state of anticipation for the potential of the relationship. As you onboard the soon-to-be client, the mood shifts to validation. This is where your actions continually confirm their decision and appreciation that this might even be better than they expected.

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