Multi-Day Deep Dive Masterclass with Duncan MacPhersonAug 11 · Aug 13 · Aug 18 · Aug 20 - All sessions at 11am PT/2pm ET
Led By Duncan MacPherson

The First-Call Framework for
Full Empowerment
Masterclass (4 Sessions)*

A practical masterclass for financial advisors who want a repeatable process for guiding client conversations around alternative investments, and the broader financial decisions clients are already considering outside the advisor relationship.

*Become a Turnkey Advisor Member to joinTurnkey Advisor Membership
Bitcoin Metals
Four-Part Masterclass Schedule

A practical progression from positioning to implementation.

Each session is designed to help advisors turn client curiosity into a more structured, professional conversation around outside assets, money in motion, and non-traditional investment opportunities.

Tuesday, Aug 1111am PT / 2pm ET
Session 1

Build Your 90-Day Plan and Conversation Branding

In this opening session, Duncan will help advisors frame the next 90 days with clarity and intention. Advisors will learn how to professionally introduce alternative investment conversations into their process without sounding product-driven. This session will also focus on outstanding branding, helping advisors position their approach in a way that feels structured, credible, and aligned with their overall value proposition.

Thursday, Aug 1311am PT / 2pm ET
Session 2

Integrate Alternatives into Your Process

This session focuses on using the 7 Pillars framework to connect alternative investment conversations to the broader client relationship. Advisors will also explore why the traditional review meeting is obsolete and how to elevate client meetings into more strategic, forward-looking conversations. The goal is to help advisors create a natural opening for alternatives through planning, risk management, diversification, and ongoing client engagement.

Tuesday, Aug 1811am PT / 2pm ET
Session 3

Strengthen Your Value Added Support Team

In this session, advisors will learn how to use the VAST approach to expand their role as a strategic sounding board for clients. Duncan will show how to position trusted external professionals, subject matter experts, and strategic partners as part of a more comprehensive client experience. This helps advisors create more value, uncover opportunities, and guide clients through complex financial decisions with greater confidence.

Thursday, Aug 2011am PT / 2pm ET
Session 4

Reframe the Conversation with Existing Clients

The final session explores the short history of financial euphoria and how hype, trends, and outside influence can shape client thinking. Advisors will learn how to reframe conversations with existing clients, separate signal from noise, and respond to questions about private credit, real estate, precious metals, digital assets, private equity, and other non-traditional opportunities. The session will help advisors bring these conversations back to fit, risk, liquidity, planning, and long-term relevance.

Build the process before the next client question.

Join Duncan for four practical sessions designed to help advisors become the first call when clients are considering outside opportunities.

Register NOW
Included with Turnkey Advisor Membership

Become a Turnkey Advisor Member to access the masterclass.

The First-Call Framework for Full Empowerment Masterclass is now included for Turnkey Advisor Members and all Pareto Systems coaching clients. Join Turnkey to access this four-session program along with all the benefits of being a Turnkey Advisor Member.

Current clients and Turnkey Advisor Members receive access to the masterclass as part of their membership.

Duncan MacPherson
Masterclass Hosted by

Duncan MacPherson

What’s included with Turnkey Advisor Membership:

  • First-In-Line Access
  • Exclusive Content
  • Advanced Strategies
  • Pareto AI Assistant
  • Partner Benefits
  • Duncan’s Books
Expected outcomes

By the end of the masterclass, advisors will be able to:

Clearly explain why alternative investment conversations belong inside their planning process.
Introduce the topic without creating sales pressure or product skepticism.
Use simple scripting to open client conversations naturally.
Position themselves as a strategic sounding board for outside opportunities.
Identify clients who may be predisposed to alternative investment conversations.
Build a practical 90-day implementation plan.
What’s included

Resources to support implementation.

Participants receive practical tools they can use with their team, inside client meetings, and throughout the first 100 days of deployment.

Alternative Investment Masterclass Resources
1

Positioning alternative investment whitepaper

2

Soft launch scripting and approach

3

Process positioning

4

Process deployment

5

First 100 days fast tracking

6

Value added support team enhancement

7

Supplemental resources

8

Branding your process

Why this matters now

Your clients are already hearing about alternatives.

The question is whether you are part of the conversation.

Alternative investments are no longer sitting on the fringe of the wealth conversation. Clients are hearing about private credit, real estate, precious metals, digital assets, private equity, infrastructure, and other non-traditional opportunities through media, peer groups, podcasts, influencers, family members, business networks, and social circles.

This masterclass will help you become the trusted professional who helps clients interpret complexity, evaluate fit, understand risk, and place these conversations into the broader context of their financial life.

“These questions are not always requests to implement. Often, they are requests for perspective.”

That distinction matters.
Client questions are changing

Be ready when clients ask, “What do you think?”

When you can respond with structure, context, and confidence, you become more than a portfolio manager. You become an indispensable sounding board for the client’s entire financial life.

What do you think about private credit?
Should I be looking at precious metals?
A friend sent me a real estate prospectus. Can you look at it?
My business-owner friends are selling to private equity. Should I be thinking about that?
My kids are talking about blockchain, AI, and digital assets. Is there something here?
What you will learn

Designed for advisors who want to position, not pitch.

This is not a masterclass about chasing the latest investment trend. It is about helping advisors respond to a changing landscape with professionalism, structure, and confidence.

1

Position alternatives without pitching products

Frame alternatives as part of a broader planning, risk management, and diversification conversation.

2

Soft launch the conversation with clients

Use agenda items, review meetings, planning conversations, and simple prompts that open the door without pressure.

3

Become the client’s strategic sounding board

Position yourself as the person clients call before acting on outside opportunities, private deals, or emerging themes.

4

Separate signal from noise

Help clients think critically about hype, FOMO, liquidity, risk, incentives, and overall fit.

5

Connect alternatives to your process

Integrate the conversation into your planning process, service model, review meetings, and client education.

6

Deepen engagement and fee-worthiness

Uncover outside assets, identify money-in-motion opportunities, and reinforce your long-term value.

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