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Replicate Your Best Successes
2019-06-17 • 20 second read

I’m astounded when advisors engage in time consuming tactics such as seminars, direct mail campaigns, trade shows and cold calling, although none of their best clients were attracted in these ways. Replicate your best successes. If you track your client genealogy and discover that your best clients were referrals or introductions, invest your time and money in that area.

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