Amplify and project some professional scarcity. Describe more about “who you work with” as opposed to “what it is you do.” Target subjects your clients and prospective clients relate to and care about and they will be interested, not dismissive.

This video is an excerpt of the “Video Skills Will Carry You Far” video available now on YouTube. To watch the entire video click here: https://youtu.be/QGs-zjgvl8E