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"Business has to enhance people's lives or it’s simply not worth doing." Richard Branson
2018-01-26 • 20 second read

Richard Branson, the legendary founder of the Virgin Group of companies, has provided us with many memorable quotes, but the one that supports the power of purpose best is this: “Business has to enhance people’s lives or it’s simply not worth doing.” You enrich lives based on your philosophy and process. It’s meaningful and it matters. When you communicate the fulfillment you get from delivering value to someone, you stand out from the pack, you are memorable, and you are more referable.

 

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