When someone asks you what time it is, they don't need you to build a clock
2018-01-31 • 20 second read
I talked to a financial advisor last week and asked him a very simple question: “Who is your ideal client?" He started talking in generalities, wandered from any focus, and data-dumped me.
“When someone asks you what time it is, they don't need you to build a clock. Just get to the point,” I said.
Professionalize your Ideal Client definition, frame it in AAA, document it so you can show someone and don't keep it a secret. Everything you do should be client-facing.
-Duncan MacPherson
Need help framing your ideal client profile, schedule a call to learn more: www.paretosystems.com/schedule-a-call
“When someone asks you what time it is, they don't need you to build a clock. Just get to the point,” I said.
Professionalize your Ideal Client definition, frame it in AAA, document it so you can show someone and don't keep it a secret. Everything you do should be client-facing.
-Duncan MacPherson
Need help framing your ideal client profile, schedule a call to learn more: www.paretosystems.com/schedule-a-call