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Content as a Call to Action
2018-10-29 • 20 second read

Ask readers to ask for something as part of your content call-to-action. Write a white paper and you create content that becomes a hook to a first interaction. This helps you sift out prospects from the mass of suspects.

Get more valuable business development and practice management strategies from The Advisor Playbook. Click here for a sample excerpt: www.paretosystems.com/the-advisor-playbook

 

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