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The Golden Rule of Conversation
2018-06-25 • 20 second read

One of the golden rules of conversation is that people tend to discuss the things that exceed their expectations, or that fall below them. People seldom discuss the things that meet their expectations, because those types of things do not make for a good anecdote. Your referability works in exactly the same way.

Excerpt from The Advisor Playbook: www.paretosystems.com/the-advisor-playbook

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