The bar is low in terms of what people expect, because most of your competitors don’t go the extra mile, so you’ve got that going for you. It’s not that anyone was disappointed or let down by your old way, but it was no great honor, either. It’s possible that you have some clients who are sleepwalking in their appreciation for you. It’s also very possible that some of them have developed a bit of amnesia when it comes to remembering how important you are to them.